Wednesday, October 30, 2019

Intercultural communication class- movie reviewed by applying concepts Review

Intercultural communication class- reviewed by applying concepts - Movie Review Example nitiate the relationship, in this movie, Toula and Ian pursue each other equally despite the conflicts that exist within and across their family and culture. Toula’s father, who is considered as the main cause of conflict, desperately wants her daughter to marry a Greek man and have lots of babies. However she does the opposite and this sparks all this conflicts. The lower context conflict that occurs between Toula and Ian is across cultures. This is because Toula is a Greek and works at her father’s restaurant. According to their family and cultural value and beliefs they should not marry outside their ethnicity. However she ends up falling in love with Ian Miller who is a non-Greek. This high power distance pushes her away from her family and consequently and she tries to seek refuge on Ian family where she also faces discrimination. This conflict between their two cultures tries to pull them apart however they later come to terms with the fact their cultures are different and they overcome the challenges. ( Kehr, D .2002). Conversely, a high context conflict within culture can be seen when Toula has issues with her father in terms of who she should marry. When she falls in love with Ian, who is outside their Greek culture, this pushes her away from her father who disowns her. This is because her father who believes in high power distance had earlier requested that she marry a staunch Greek who she can have many children. To try to overcome this she quits her job in their restaurant moves to the outside world and joins college. Another high context conflict depicted in the movie is the internal conflict within Toula, she is undecided on who to choose between the love of her life Ian and Her beloved family. She is also in doubt on whether Ian should convert to Greek or their families are the one to learn to integrate the two cultures. Regardless of how it is hard making these decisions are, she decides to move away from her family and joins college where

Monday, October 28, 2019

Alcoholic beverage Essay Example for Free

Alcoholic beverage Essay When the word alcohol is brought up, what do you think about? What comes to my mind is parties, and what people think they have to drink to have fun. Did you know that over 5,000 people under the age of 21 die each year from alcohol-related car crashes, suicides, homicides, alcohol poisoning, and other injuries such as falls, burns, and drowning? Alcohol can be a very dangerous substance if not treated correctly and drank responsibly. Alcohol is a form of a drug but unlike the other drug, marijuana, heroine, because this is socially accepted and is legal for anyone over the age of 21. It can have many good and bad affects to the body depending on whether you’re responsible or not. One way alcohol can be dangerous for the body is because it effects the brain and its functions. Long-term drinking can leave permanent damage, causing the brain to shrink and leading to several  ­deficiencies in the fibers that carry information between brain cells. Many alcoholics develop a condition called Wernicke-Korsakoff syndrome, which is caused by a deficiency of B vitamin. This deficiency occurs because alcohol interferes with the way the body absorbs B vitamins. People with Wernicke-Korsakoff syndrome experience mental confusion and lack of coordination, and they may also have memory and learning problems. The body responds to the continual introduction of alcohol by coming to rely on it. This dependence causes long-term, debilitating changes in brain chemistry. The brain accommodates for the regular presence of alcohol by altering neurotransmitter production. But when the person stops or dramatically reduces his or her drinking, within 24 to 72 hours the brain goes into what is known as withdrawal as it tries to readjust its chemistry. Symptoms of withdrawal include disorientation, hallucinations, nausea, sweating and seizures. One of the bad things that can happen from alcohol is how it can affect family relationships. Married couples and partners also take on spontaneous roles when living with an alcoholic. Many non-alcoholics go into denial about their spouses addiction, or become afraid to confront the alcoholic in fear of what they could do or losing them. The partner may then develop a high tolerance to the alcoholic’s behaviors. The partner will begin to feel depressed, confused, or maybe even guilty. When either partners or spouses are alcoholics, they often are in denial of their problem and neither believes they are dependent of the drug. Adults and children often don’t see themselves in many of these discussed roles, which is why it’s extremely important for families to be a part of the alcoholics recovery process and to be very supportive when they try to get help. Alcohol can affect your life in some good or bad ways depending on how you drink, how often you drink, and how much you drink. It is better to drink responsibly and that means knowing when you have had enough. This normally means drinking only 1 to 2 glasses a day with a meal, and to also have a healthy diet that goes along with that. Otherwise the health benefits of drinking alcohol are gone, and replaced with some horrible side-effects.

Saturday, October 26, 2019

Dead Poets Society :: essays research papers

The spine twisting movie that should be used as a role model to all parents would be Dead Poet’s Society. This movie gives parents a lesson in adolescent parenting skills. Skills that are usually over looked by every parent. Pushing your child you may have thought was good to a point, pushes some kids to the thought of suicide.   Ã‚  Ã‚  Ã‚  Ã‚  This movie is about Welton an all boys college preparatory school for the rich. Mr. Keating who is the new English teacher there, was once a student there also. He enters the class room with a different style of teaching. While other teachers were stiff neck and had a conventional style of teaching, Keating came in with a style that was unorthodox and the other teachers feared this. He came into the class room preaching â€Å"Carpe Diem† which means seize the day. He taught the kids to be free thinkers, and ways to read poetry deeper that just the words. The biggest thing that he introduced his students to was the Dead Poet’s Society, an organization that sucked the bone marrow out of life was started with Keating himself and ended when he graduated. The students were intrigued and started this secret society as soon as they could. The students soon realized the true meaning of poetry. They were able to be come better poets and interpreters of the tr ue meaning of poetry. The students start to realize that this is there life and their parents cannot make all there decisions. Once one of the students realize this he has a tragic accident. Mr. Keating is fired because the administration blamed him.   Ã‚  Ã‚  Ã‚  Ã‚  Neil Perry was a student at Welton. He was very fortunate to go there, his parents made some great sacrifices. In return for the sacrifices his parents had to make, his father felt it was necessary to make his decisions for him. Mr. Perry would not allow Neil to participate in any extra-curricular activities. Neil went behind his fathers back and auditioned for a play, and received the lead role. He needed a letter of approval from his father, so Neil wrote it himself. Once his father found out he flipper and said, â€Å"Neil I will not allow you to ruin this great opportunity to be an actor, what are you stupid.† Mr. Perry also told his son that he must drop out of the play the day before its premiere.

Thursday, October 24, 2019

Should the Reader Forgive Humbert? Essay -- Essays Papers

Should the Reader Forgive Humbert? Lolita, by Vladamir Nabokov is a controversial book that elaborately represents and forces the reader to deal with a pedophiles obsession with his 12-year-old stepdaughter. As the reader finishes reading Lolita, he must establish a meaning for the novel which hinges heavily upon whether or not he should forgive Humbert for his rape of Lolita and for stealing her childhood away from her. This rape is legally referred to as a statutory rape because Humbert is having sex with Lolita who is under the age of consent. Humbert also figuratively rapes Lolita of her childhood and a normal teenage life. This decision to forgive Humbert will rely upon Humbert's words as he realizes what he has done to Lolita. In order for the reader to be able to forgive Humbert he must determine if Humbert is truly sorry for his actions. One must overlook the fact that Vladimir Nabokov has written, Lolita has no moral in tow. (314). Nabokov has obviously anticipated the reader's response to his novel and so he discloses that he sees no moral value in the book. This is obviously a false statement that is used to complicate the book and make the reader think. Lolita is full of moral choices and situations that learned readers will recognize and make judgments on. Most readers have a conscience and thus look for the moral contained in the story. This argument thoughtfully represents Nabokov's Lolita with real world morals. An ethical or moral reading of Lolita would lead the reader to the question of forgiveness of Humbert for his actions toward Lolita. To fully understand all that is involved in this question it is necessary to examine the word forgiveness. The word "forgiveness" has been used extensively throughout... ... to see that Humbert is sorry for his sexual rape of Lolita and is regretful for taking her childhood away. Given that he is genuinely sorry for his actions there is a greater chance that the close reader will forgive Humbert for his molestation of Lolita. Bibliography Couturier, Maurice "Poerotic mode 'Lolita' and 'Ada'" "Novel and Censorship, or Eros' Bad Faith." http://www.libraries.psu.edu/iasweb/nabokov/coutur2.htm (3/12/67) Nabokov, Vladimir, The Annoteted Lolita, notes Alfred Appel Jr., (New York: First Vintage Books. 1991) Neufeldt, Victoria, Webster's New World Dictionary (New York: Simon, 1990), p. 380 Oxford English Dictionary, 1996 http://www.oed.com, query=forgivenes Unger, Merrill F., Unger's Bible Dictionary, (Chicago: Moody Press, 1970), p. 377 Vladimir Nabokov, rev. of Lolita, by Charles Rolo, The Atlantic Monthly, Sept. 1958 Should the Reader Forgive Humbert? Essay -- Essays Papers Should the Reader Forgive Humbert? Lolita, by Vladamir Nabokov is a controversial book that elaborately represents and forces the reader to deal with a pedophiles obsession with his 12-year-old stepdaughter. As the reader finishes reading Lolita, he must establish a meaning for the novel which hinges heavily upon whether or not he should forgive Humbert for his rape of Lolita and for stealing her childhood away from her. This rape is legally referred to as a statutory rape because Humbert is having sex with Lolita who is under the age of consent. Humbert also figuratively rapes Lolita of her childhood and a normal teenage life. This decision to forgive Humbert will rely upon Humbert's words as he realizes what he has done to Lolita. In order for the reader to be able to forgive Humbert he must determine if Humbert is truly sorry for his actions. One must overlook the fact that Vladimir Nabokov has written, Lolita has no moral in tow. (314). Nabokov has obviously anticipated the reader's response to his novel and so he discloses that he sees no moral value in the book. This is obviously a false statement that is used to complicate the book and make the reader think. Lolita is full of moral choices and situations that learned readers will recognize and make judgments on. Most readers have a conscience and thus look for the moral contained in the story. This argument thoughtfully represents Nabokov's Lolita with real world morals. An ethical or moral reading of Lolita would lead the reader to the question of forgiveness of Humbert for his actions toward Lolita. To fully understand all that is involved in this question it is necessary to examine the word forgiveness. The word "forgiveness" has been used extensively throughout... ... to see that Humbert is sorry for his sexual rape of Lolita and is regretful for taking her childhood away. Given that he is genuinely sorry for his actions there is a greater chance that the close reader will forgive Humbert for his molestation of Lolita. Bibliography Couturier, Maurice "Poerotic mode 'Lolita' and 'Ada'" "Novel and Censorship, or Eros' Bad Faith." http://www.libraries.psu.edu/iasweb/nabokov/coutur2.htm (3/12/67) Nabokov, Vladimir, The Annoteted Lolita, notes Alfred Appel Jr., (New York: First Vintage Books. 1991) Neufeldt, Victoria, Webster's New World Dictionary (New York: Simon, 1990), p. 380 Oxford English Dictionary, 1996 http://www.oed.com, query=forgivenes Unger, Merrill F., Unger's Bible Dictionary, (Chicago: Moody Press, 1970), p. 377 Vladimir Nabokov, rev. of Lolita, by Charles Rolo, The Atlantic Monthly, Sept. 1958

Wednesday, October 23, 2019

Healthy Learning Environment Essay

In my classroom I keep my children healthy by monitoring their health. One of my first priorities is to know which child has any food allergies. I believe that the children need to eat a variety of healthy food. Our center is associated with the USDA Food Program and for this reason we serve lots of fruits and vegetables. In order for the children to see that it’s ok to eat healthy food I sit at the table and model good eating habits. We teach the children to learn the food pyramid; it’s another way to promote good eating habits. I also do a daily health check to see any signs of illness. I also make sure that the classroom is clean before the children enter the room. I clean the tables using bleach solution a few times a day to keep it sanitized and germ free. In our center we keep the children safe by creating an environment that helps the children make good choices. Our activities are safe and developmentally appropriate for their age group (3-5 years old). On our lesson plan for this week and the following week we will be talking to the children about Pedestrian Safety. We go on community walks to show them when we should cross the street and how we must look both ways before crossing. Another way to talk and explain safety is by reading books. Children feel safe when they are allowed to play with toys that are not broken and that they have easy access too. During outdoor time teachers will make sure that the play ground is free of any sharp objects that can harm the children. Children feel safe when their environment is like being at home safe and nurturing. Children begin to enjoy their classroom by learning about things that surround them. This done by planning you lesson plan ahead of time. My Team creates a new learning environment each time that we come up with a new theme. We create new and exciting activities that will have children wondering and guessing what is coming next. One way to keep the children excited and interested is by setting up each area with books, puzzles and dress up clothes. As time goes by the children will adapt to a consistent  routine that will allow them to self regulate while exploring each center freely.

Tuesday, October 22, 2019

Free Essays on George Hegel

George Wilhelm Friedrich Hegel George Hegel’s ideals are what The Illuminati and other secret societies hold their roots in. Hegel’s ideas were placed upon a young man by the name of William Russell. Russell just happens to be the founding father of the American wing of the Illuminati†¦The Order of the Skull and Bones. Hegel believed that our world is a world of reason. He believed that a citizen can only become free by worship and obedience to the state, and that the State is Absolute Reason. Both Communism and Fascism take their bearings from this idea. Hegel believed much as Immanuel Kant did that Reason should be what guides you. Not your reason or someone else’s reason, the Reason of the World, or an Absolute Reason. Hegel’s Philosophy has no doubt changed the World, and his idea’s are responsible for some of the worst acts the World has ever seen. Three men believed very much in what Hegel taught, they were; Karl Marx, Mussolini, and Adolf Hitler. These three men were either directly or indirectly responsible for the worst atrocities of the 20th century. Hegel believed that men were dissatisfied with practical life and needed to believe in some erroneous ideas such as religion or nationalism. All three of the above men used this thought to control the respective peoples that they were leading or influencing. They gave the poor, hopeless, and destitute people something to believe in and there by controlled them with their misfortunes. Hegel’s impact on our World was in no way small. His ideals were responsible for bringing out the worst in man kind, and for creating nations that would murder its own people and millions of other people on this planet. Whether this was the effect that he had intended or not, I believe that the World would have been a much better place with out George Wilhelm Friedrich Hegel.... Free Essays on George Hegel Free Essays on George Hegel George Wilhelm Friedrich Hegel George Hegel’s ideals are what The Illuminati and other secret societies hold their roots in. Hegel’s ideas were placed upon a young man by the name of William Russell. Russell just happens to be the founding father of the American wing of the Illuminati†¦The Order of the Skull and Bones. Hegel believed that our world is a world of reason. He believed that a citizen can only become free by worship and obedience to the state, and that the State is Absolute Reason. Both Communism and Fascism take their bearings from this idea. Hegel believed much as Immanuel Kant did that Reason should be what guides you. Not your reason or someone else’s reason, the Reason of the World, or an Absolute Reason. Hegel’s Philosophy has no doubt changed the World, and his idea’s are responsible for some of the worst acts the World has ever seen. Three men believed very much in what Hegel taught, they were; Karl Marx, Mussolini, and Adolf Hitler. These three men were either directly or indirectly responsible for the worst atrocities of the 20th century. Hegel believed that men were dissatisfied with practical life and needed to believe in some erroneous ideas such as religion or nationalism. All three of the above men used this thought to control the respective peoples that they were leading or influencing. They gave the poor, hopeless, and destitute people something to believe in and there by controlled them with their misfortunes. Hegel’s impact on our World was in no way small. His ideals were responsible for bringing out the worst in man kind, and for creating nations that would murder its own people and millions of other people on this planet. Whether this was the effect that he had intended or not, I believe that the World would have been a much better place with out George Wilhelm Friedrich Hegel....

Monday, October 21, 2019

paralegal stuff Essay

paralegal stuff Essay paralegal stuff Essay Bobbie York Introduction to paralegal Week 6 Team work 11-20-13 Long –arm statue is when a â€Å"person† which includes an individual, his executor, administrator, or other personal representative or a corporation, partnership, association or any other legal or commercial entity who is a non resident of the state of Ohio (law writer, Ohio laws and rules). In the state of Ohio the long-arm statue is when a court can exercise personal jurisdiction who acts directly or by an agent that causes an action to arise from a person (Lrcvaw.org). Basically anyone who comes from another state either by themselves or with an attorney can be in trouble and held by the courts under the long arm statue law. The long arms statue takes place when one of the following happens. Transacting any business in Ohio, contracting to supply services or goods in Ohio, causing tortuous injury by an act or omission in Ohio. The structure of state court system is as follows. Supreme courts Appeals by right criminal, civil, and administrative agency. The Supreme Court is the highest in the courts and handles the highest crimes cases. Exclusive appeal by permission criminal, civil, limited administrative agency, interlocutory appeals in criminal, civil, administrative agency. Exclusive death penalty Original proceeding application for writ. Court of appeals (12 courts) 69 judges that sit in 3 judge panels. The courts of appeals handle the same cases as the supreme courts and had the same amount of judges as the supreme courts. Courts of commons pleas (88 courts) this court has Jury trials for most of their cases. These courts handle the following: 394 Judges Tort, contract, real property (500- no max), administrative agency appeals, miscellaneous civil, exclusive, mental health, probate/estate. Exclusive domestic relations Felony, misdemeanors Exclusive juvenile Traffic/other violations (juveniles only) Municipal

Sunday, October 20, 2019

Probability of Going to Jail in Monopoly

Probability of Going to Jail in Monopoly In the game Monopoly there are a lot of features that involve some aspect of probability. Of course, since the method of moving around the board involves rolling two dice, it is clear that there is some element of chance in the game. One of the places where this is evident is the portion of the game known as Jail. We will calculate two probabilities regarding Jail in the game of Monopoly. Description of Jail Jail in Monopoly is a space in which players can â€Å"Just Visit† on their way around the board, or where they must go if a few conditions are met. While in Jail, a player can still collect rents and develop properties, but is not able to move around the board. This is a significant disadvantage early in the game when properties are not owned, as the game progresses there are times where it is more advantageous to stay in Jail, as it reduces the risk of landing on your opponents’ developed properties. There are three ways that a player can end up in Jail. One can simply land on the â€Å"Go to Jail† space of the board.One can draw a Chance or Community Chest card marked â€Å"Go to Jail.†One can roll doubles (both numbers on the dice are the same) three times in a row. There are also three ways that a player can get out of Jail Use a â€Å"Get out of Jail Free† cardPay $50Roll doubles on any of the three turns after a player goes to Jail. We will examine the probabilities of the third item on each of the above lists. Probability of Going to Jail We will first look at the probability of going to Jail by rolling three doubles in a row. There are six different rolls that are doubles (double 1, double 2, double 3, double 4, double 5, and double 6) out of a total of 36 possible outcomes when rolling two dice. So on any turn, the probability of rolling a double is 6/36 1/6. Now each roll of the dice is independent. So the probability that any given turn will result in the rolling of doubles three times in a row is (1/6) x (1/6) x (1/6) 1/216. This is approximately 0.46%. While this may seem like a small percentage, given the length of most Monopoly games, it is likely that this will happen at some point to someone during the game. Probability of Leaving Jail We now turn to the probability of leaving Jail by rolling doubles. This probability is slightly more difficult to calculate because there are different cases to consider: The probability that we roll doubles on the first roll is 1/6.The probability that we roll doubles on the second turn but not the first is (5/6) x (1/6) 5/36.The probability that we roll doubles on the third turn but not the first or second is (5/6) x (5/6) x (1/6) 25/216. So the probability of rolling doubles to get out of Jail is 1/6 5/36 25/216 91/216, or about 42%. We could calculate this probability in a different way. The complement of the event â€Å"roll doubles at least once over the next three turns† is â€Å"We don’t roll doubles at all over the next three turns.† Thus the probability of not rolling any doubles is (5/6) x (5/6) x (5/6) 125/216. Since we have calculated the probability of the complement of the event that we want to find, we subtract this probability from 100%. We get the same probability of 1 - 125/216 91/216 that we obtained from the other method. Probabilities of the Other Methods Probabilities for the other methods are difficult to calculate. They all involve the probability of landing on a particular space (or landing on a particular space and drawing a particular card). Finding the probability of landing on a certain space in Monopoly is actually quite difficult. This sort of problem can be dealt with by the use of Monte Carlo simulation methods.

Saturday, October 19, 2019

Zero 2016 Assignment Example | Topics and Well Written Essays - 250 words

Zero 2016 - Assignment Example Real home gives person confidence in own power to have a better life (ProvidenceJournal). Also, this program helps people to understand that they are not left behind. 3. The campaign targets chronic and veteran homeless people who are promised to be given an affordable housing during next two years ( «Zero: 2016 »). Basically, the campaign helps senior people who need someones help to have a better life. The campaign is powered by public and private sponsors who invest in affordable housing, training and rehabilitation for the homeless. It creates an environment where people can learn how to live in a different way. 4. The theme of the campaign is the permanent struggle with homelessness in the USA. Initiators of the campaign believe that shared learning environment and active community involvement can end homelessness faster than other conventional methods used to take homeless people away from streets. This campaign follows another successful campaign against homelessness called 100,000 Homes.  «Community Solutions Announces Selection of 71 Communities to Participate in Zero: 2016 ». Community Solutions. November 4, 2014. Web. December 15, 2014. ProvidenceJournal.  «More than a place to sleep: In R.I., a housing first solution for chronic homelessness ». Youtube. June 25, 2014. Web. December 15, 2014. < https://www.youtube.com/watch?v=4Bi5rzDs1zE&feature=youtu.be

Friday, October 18, 2019

Stock Market Investing Assignment Example | Topics and Well Written Essays - 500 words

Stock Market Investing - Assignment Example This first pair of stocks belongs to companies involved in consumer non-durables (Coca Cola) and energy (Exxon Mobil) industries primary. Oil production is a world-known powerful business worth on investing. Nowadays all the geopolitics is somehow connected to energy sources, because without energy no production’s possible. However, this also brings specific risks. Like many oil companies, Exxon Mobil relies on oil from often unstable (politically, economically) regions. Thus, any geopolitical events can influence the stock prices. Coca Cola Company is an enterprise, working world-wide for many years, so there’re not many chances Coca Cola would bankrupt as consumer non-durables industry generally, is developing. However, Reeves admits that in 2015 when interest in bearing assets may be back, it would â€Å"rotate a lot of capital out of low-growth, low-dividend stocks like Coca Cola† (Reeves). Second pair of stocks (General Electric and Pepsi) looks pretty much like the first one, yet when looking into history of stock performances on NASDAQ, General Electric shows a poorer dynamic comparing to Exxon Mobil. Meanwhile, Exxon Mobile has their dividends growing during several last years, and though this year prices are decreased comparing to 2014, one can expect they rise along with profit. Coca Cola has generally stable dividends for 3 years with slight increase and performs better this year comparing to 2014. Pepsi performs with increasing success for the last years, increasing stock price and dividends too. Thus, it’s General Electric’s performing (too stable to earn money) what drags Pepsi down with. In third pair, Procter and Gamble has shown a decreasing trend during last months, and despite their dividends are increasing from year to year, other pair member, General Motors has only one year of dividends practice. Thus, it can be concluded that Coca Cola and Exxon Mobile

Cyber Crimes Coursework Example | Topics and Well Written Essays - 500 words

Cyber Crimes - Coursework Example Computer programs that breach the target system facilitate it. Examples of hacker’s objectives include illegal funds transfer and retrieval of information such as in cases of deformation need to undermine competition. Another type of cyber crime is â€Å"cyber stalking,† defined as continuous harassment initiatives or actions, over the internet that induces considerable threats to a victim (Gupta, 2006, p. 7). Examples of cyber stalking include online sending of intimidating messages or calls (Gupta, 2006). Another type of cyber crime that has developed with the increased level of dependence on electronic system is â€Å"software piracy† (Gupta, 2006, p. 9). Pirating software means stealing software or illegally obtaining and distributing its counterfeit copies. Business organizations’ reliance on software for data recording, storage, and analysis identifies the enterprises as prime victims of software piracy. The piracy has a number of disadvantages to the victim businesses, buyers of counterfeit software, who cannot obtains rights of usage and warranties on the products besides risking hardware because the pirated products are hardly tested for approval (Gupta, 2006). Infecting other parties’ system through spreading viruses is another type of ‘cyber-classified’ crime. This involves dissemination of a harmful program to other parties’ systems and may aim at paralyzing a business’ network to interfere with its operations. Other cyber cri mes include jamming of networks and committing frauds over the internet (Siegel, 2008). One of the effective measures to warding cyber crimes is legal deterrence, initiative that can be achieved by reporting, to law enforcement authorities, cases of cyber crimes or behaviors suspected to possibly lead to cyber crimes. This, together with provision of evidence, facilitates successful prosecution of offenders and discourages others from engaging in cyber crimes. Reporting

Thursday, October 17, 2019

Competition Essay Example | Topics and Well Written Essays - 500 words - 2

Competition - Essay Example Market leaders possess the biggest market segment; they lead in price determination, constantly avail new product and services and immensely occupy distribution channels and promotions. In an effort to capture and expand their entire market share, prevailing organization must put, in place attack techniques, to protect their current business. Kotler & Keller (2012) demonstrates that due to varying marketing circumstances, long-term market leaders, have to redesign continuously and restructure their marketing strategies depending on market conditions and levels of their product life cycle. The best way to attack a category leader is to avoid a head-on assault and adopt a flanking movement; this is when the challenger attacks point of weakness in the leaders’ defense. According to Kotler & Keller (2012), flank attack strategy is appropriate and best suitable to a competitor who lacks depth in resources; the marketer has to recognize areas where category leader shows weaknesses and fails to perform with a view of capitalizing on the gaps. A good example is the â€Å"Independent News & Media Company†, which exceedingly sells newspapers and magazines titles in thriving economic regions while overpowering the internet, its main competitor that boost vast numbers of newspaper readers and advertisers. Further, marketers can employ the front attack strategy in dealing with category leaders by discovering uncovered market demands. For instance, Ariat’s Cowboy Boots has faced challenges presented to its target market as a result of key category leaders such as Justin boots by designing boots, which are not only comfortable, but also used for sporting. Moreover, Groucutt, Leadley & Forsyth (2006) elucidates that, market leaders can identify u nattended market needs that originate from market shifts by creating market openings in the category leaders. The authors cite an example

Recombinant DNA tech, RNA tech, Protein Expression, Protein tech Assignment

Recombinant DNA tech, RNA tech, Protein Expression, Protein tech - Assignment Example Question Two For a plasmid to act as an effective cloning vector that can transfer the gene of interest into the target cells, it must exhibit the ability to replicate upon entry into the target cells. Moreover, it must have several cloning sites that allow the insertion of the gene of interest. The plasmid must have a defined origin of replication and effective promoters that ensure successful expression of the foreign gene. Question Three Polymerase chain reaction is one of the ways in which the 1kb gene may be quantified. This process yields many copies of the gene of interest, making other analytical processes possible. The modern Polymerase Chain Reaction (PCR) exhibits a high level of automation, and yields multiple copies of the gene. The second way of yielding great amounts would involve insertion of the gene into bacteria. After replication of the plasmid in the bacteria, the gene of interest multiplies. Question Four In order to identify the genes in the human liver whose e xpression occurs only when under pressure, a cDNA library would be the most effective. This library would focus on the fragments that undergo transcription and expression. Construction of such a library would require the sequencing of the genes of interest and inserting them into a plasmid vector. The library would also have reverse transcribed messenger RNAs for the genes, and this would involve the use of reverse transcriptase to yield DNA complementary to the messenger RNA. Question Five Type II Restriction Endonucleases do not degrade bacterial chromosomal DNA because they exhibit specificity for foreign DNA. It would be irrational for these endonucleases to cleave the host DNA. Therefore, they limit their activity to breaking down foreign DNA into fragments but preserving host DNA. Such specificity has enabled geneticists to develop DNA fragmentation techniques using restriction enzymes found in bacteria. Question 6 A double stranded circular DNA with four recognition sites for the HindIII, would be fragmented into four fragments after digestion. The restriction would cleave the circular DNA at the four recognition sites yielding four independent fragments, contrary to the five that would result after linearization of the DNA. The difference would emerge because of the evident practical observation made by geneticists who have highlighted that circular DNA yields one less fragment after digestion with restriction enzyme, compared to linear DNA with the same restriction sites. Question 7 In order to screen a cDNA library, the high-density screening method would prove to be highly effective. This method requires the use of high concentrations plating. The choice of this screening factor would be motivated by the fact that it presents a platform for the geneticist to analyze the different fragments through the visualization on a single plate. The technique also proves effective when the gene under study codes for a specific protein. Part 2 Question 1 In orde r to separate cells obtained from tissues of normal mice compared to those obtained from mice engineered with highly active muscle cells, a specific method of analysis is required. The first step would involve isolation of cells from both tissues. After isolation of those cells, effective culture would follow to prepare the cells for effective analysis. It would be necessary to isolate the mitochondrial DNA and nuclear DNA from both types of cells. Muscle cells have

Wednesday, October 16, 2019

Competition Essay Example | Topics and Well Written Essays - 500 words - 2

Competition - Essay Example Market leaders possess the biggest market segment; they lead in price determination, constantly avail new product and services and immensely occupy distribution channels and promotions. In an effort to capture and expand their entire market share, prevailing organization must put, in place attack techniques, to protect their current business. Kotler & Keller (2012) demonstrates that due to varying marketing circumstances, long-term market leaders, have to redesign continuously and restructure their marketing strategies depending on market conditions and levels of their product life cycle. The best way to attack a category leader is to avoid a head-on assault and adopt a flanking movement; this is when the challenger attacks point of weakness in the leaders’ defense. According to Kotler & Keller (2012), flank attack strategy is appropriate and best suitable to a competitor who lacks depth in resources; the marketer has to recognize areas where category leader shows weaknesses and fails to perform with a view of capitalizing on the gaps. A good example is the â€Å"Independent News & Media Company†, which exceedingly sells newspapers and magazines titles in thriving economic regions while overpowering the internet, its main competitor that boost vast numbers of newspaper readers and advertisers. Further, marketers can employ the front attack strategy in dealing with category leaders by discovering uncovered market demands. For instance, Ariat’s Cowboy Boots has faced challenges presented to its target market as a result of key category leaders such as Justin boots by designing boots, which are not only comfortable, but also used for sporting. Moreover, Groucutt, Leadley & Forsyth (2006) elucidates that, market leaders can identify u nattended market needs that originate from market shifts by creating market openings in the category leaders. The authors cite an example

Tuesday, October 15, 2019

The Need for Wireless Standards and Protocols Assignment

The Need for Wireless Standards and Protocols - Assignment Example The first international standard is ISO/IEC 18000-7. This standard came up after a series of consultations between the international Standard Organization and a number of stakeholders in the wireless technology, where they found it fit to develop this standard in regulating the wireless communication industry (Thomas, 2009). The stakeholders agreed with International Standard Organization proposal and formed a working group called DASH7 Alliance. DASH7 Alliance together with experts from International Standards Organization developed DASH7 standard which have a significant impact on wireless communication technologies. The DASH7 standard was accepted by international standard organization technical committee and came into effect in 2004. The DASH7 standard has a number of requirements on the corporate sector, concerning the wireless technology. It requires that the corporate sector need to transmit data at a frequency of 433MHz. The standard also requires the corporate sector to use similar electronic gadgets of data exchange to eliminate difficulties of compatibility and encourage easy communication (Thomas, 2009). The standard further requires that all organizations should maintain similar frequency accuracy of 433MHz as a standard way of coding data. This makes decoding easy and encourage use of chips that are similar and easy to operate. The standard also required use of data communication devices that have low modulation and low power consumption. These requirement brought a lot of impacts to the corporate sector in many ways. The standard made the automation of the corporate sector buildings possible. The DASH7 network, with its new frequency of 433MHz, was able to penetrate walls and other impediments that were serving as barriers to automation of buildings. With new frequency, the networks needed less installations than what the previous wireless networks required in making automation of buildings. This frequency of 433MHz made it possible to transmit d ata to smartcards, tickets, and watches in order to establish their location (Norair, 2009). The DASH7 standards pulled the Wi-Fi and Bluetooth out of the market since these standards advocated for use of low power consumption. This made it impossible for these devices to be powered by such low voltages. The DASH7 standard also led to the manufacture of other devices that used very little power. The use of low power made it possible for devices such as watch and smartcard to be automated since they could be tracked from a distance. DASH7 also enabled the development of electric billboards that were used in advertising corporate products. This technology, therefore, boosted e-commerce and enabled companies to make more profits due to low cost of advertisement. The DASH7 technology also led to development of gadgets that utilize the frequency of 433MHz and is commonly used to monitor pressure in car tires (MacManus, 2010). Another gadget called TPMS provides the driver with accurate t ire pressure readings. This enables drivers to save fuel, reduce tire tear and wear, and ensure the overall safety of motorists. The DASH7 technology products are also being used in the management of supply chain. Since DASH7 wireless network has high coverage due to its low frequency of 433 MHz, it is being used in the tracking of maritime vessels, cars, and containers. This is allowing businesses to have control over their assets and, therefore, businesses can be assured of more profit. The use of DASH7

Important technical development Essay Example for Free

Important technical development Essay The most important technical development was the unitization of the liner shipping business. The shipping industry has been so successful at exploiting this technical development that the cost of sea transport has hardly increased. Coal and Oil cost little more to transport in the mid 1990s than in 1940s. Those important causes which are mostly affecting the demand for sea transport are 8 The World Economy : As it was discussed before that world economy with its output and trade is the most important single factor to generate demand for shipping and any crisis in the world economy reflects in the demand for shipping. In table 01 its clear that ups and downs of shipping demand is also proportionate to world trade. There are 03 different aspects of the world economy that may bring about change in the demand for sea transport ,which are- The Business Cycle: The business cycle lays the foundation for freight cycles. Fluctuation in the rate of economic growth work through in to the sea borne trade, creating a cycle pattern of demand for ships. For example, two major recession in shipping business in 1975 and 1981-1983 ,which co-incited with the recession of the world economy. This economic cycles arise from a combination of external and internal factors. The external factors include events such as wars or sudden changes in commodity prices such as crude oil, which cause a sudden change in demand. Internal factors refer to the dynamic structure of the world economy itself, which it is argued, leads naturally to a cyclical rather than linear growth path. Five of the most common business cycles are- I. The Multiplier and accelerator : The main internal mechanism which creates cycles is the interplay between consumption and investment. II. Time-lags: The delays between economic decision and their implementation can make cyclical fluctuation more extreme. The shipping markets provides and excellent example for this. During a shipping market boom, ship owners order ships that are not delivered until the market has gone into recession. When the arrival of the new ships at a time when there is already a surplus, further discourages new ordering just at the time when shipbuilders are running out of work. The result of their time lags is to make booms and recession more extreme and cyclical. III. Stock building : It produces sudden burst of demand as industries adjust their stocks during the business cycle. On several occasion shipping boom have been driven by short-term stock building by industry in anticipation of future shortage or price rises. Examples are the Korean war in 1952-53, the dry cargo boom of 1974-75, mini tankers boom in 1979 and summer 1986. Tanker booms were caused by temporary stock building by the world oil industry. IV. Mass psychology : If people act in an imitative manner a particular trend will build up to a level where they can affect the whole economic system. Their periods of optimism and pessimism become self fulfilling through the medium of stock exchanges, financial booms and the behaviour of investment. V. Random shocks : Random shocks such as wars, weather changes, new resources, commodity price changes, which upset the stability of economic system may contribute to the cyclical process. Its impact on the shipping market is often very severe ,for example ,1930s depression which followed by the wall street crash of 1929. Other two aspects are The trade elasticity and The trade development cycle-which are correlated to business cycle. Other factors which have very strong influence on shipping demand are Transport cost. Transport cost are an element in the costs of production and If transport Costs are low ,its possible for domestic commodities to be substituted for the cheaper goods supplied over great distances, which will create business opportunities for shipping. The globalisation of the world economy has reinforced the inherent and unique internationalism and fluidity of the shipping industry, while over the same period the industry has become vastly more productive, with very much larger, faster ships and new techniques such as containerisation. By understanding and exploiting world economic activities and trade pattern along with all the other factors stated above, which are mostly controlling the shipping demand, ship owners and shipping management can achieve maximum business profit. From table one it is clear that the future growth of world trade and out put will definitely create more demand for shipping. Thus the derived demand nature of shipping demand creating huge opportunity for ship owners and shipping management to profit from the ups and downs of world trade. References 1. whitepaper of DTLR on British Shipping Charting a New Course ,para-9,obtained from www. shipping. dtlr. gov. uk/cnc/index. html ,or menu-whitepaper, october2001. 2. Chrzanowski I, 1985, An Introduction To Shipping Economics, Fairplay Publications. 3. Abrahamsson B J, 1980,International Ocean Shipping: Current Concepts and Principal, WestView Press. 4. McConville J,1999,Economics of Maritime Tansport,p42,The Institute of Chartered Shipbrokers, London  www.isl.org

Monday, October 14, 2019

The Relationships Between Law And Democracy Politics Essay

The Relationships Between Law And Democracy Politics Essay The link between law, democracy, government policy, and employee behavior. Up to date, there is still confusion on the clear understanding of law, democracy, government policy, and human rights and freedoms. When studying the concepts of law and democracy, we can not avoid looking at the rule of law. The rule of law can be defined as a situation where the state involves its citizens in the process of making laws. It also requires that the legislative arm of government be separated from the executive and the judiciary i.e. the principle of separation of powers. Lastly it requires that no one should be above the law. With this opinion, we can conclude that without the rule of law, is not possible to achieve democracy. That it is the core element of a constitutional democracy. In understanding the differences and the relationships between law and democracy requires a wider understanding of law, constitution and democracy. In this paper we study the relationship between law, democracy, g overnment policies and employee behavior. The presence of democracy also influences the nature of government policies to be implemented in consideration of the human rights and freedom. Human rights also affect the labor laws and the behavior of workers. In a democratic state, strong civil society organizations are likely to emerge including the trade Unions to advocate for the workers rights (Resenfield, 2001). The Relationship between democracy and law To establish the relationship between democracy and law, we should understand the meaning of law and democracy. Law is understood to be the means where decisions are arrived at and implemented in a community. And in any community there is a center that makes these laws. In authoritarian or totalitarian regimes, there is often one person who is the centre of power. In most cases it turns out to a dictatorial regime. In a democratic system, members of a particular community are involved in the decision making process and in issues of governance. Therefore in democratic states, we can define law as the way in which the decisions that were arrived at are implemented by the authorities as a policy that represents the interest of the public (L D, n.d). Democracy is defined to be a system where members of a particular society are given the authority to govern themselves. There is always a relationship between law of a given society and the policies governing that society. Pubic policies have to be integrated into for the law for it to be implemented. Therefore law always provides connection between the democracy and constitution making, as it helps in the conversion of a societys norms or values into a form which the government can enforce or implement. Law helps in consolidating and promoting the interest of a particular community. This is achieved by encouraging the accountability of government by advocating for good governance. Through advocating good governance, it helps in fostering of democracy. Members of a community often elect a representative to present their interest and in the law making process. This is referred to a representative democracy (LD, n.d). There has been increased pressure to governments from international bodies and civil societies on the need for democracy in the international law. This was extended to the democracy in the elections in the states that are members or signatories of these organizations. Before joining, these international bodies push countries that are willing to join to form democratic governments. They also help in monitoring of elections among member countries when requested to. Member states are compelled to the protection of human rights, through a political process (Wouters, Meester, Ryngaert, 2004). The relationship between Government policy and Law There is a connection between government polices and Law. Government policies or public policies can only be implemented after being integrated into law. In democratic governments; law is often referred to as the rule of law. In this case, the people are often in involved in the process of decision making and governance. These governments are often held accountable by its citizens. They also hold free and fair elections after a specific period of time for example four or five years. In the rule of law, there is the principle separation of powers among the three arms of government, that is, the judiciary, legislative or parliament and the executive arm of government. This ensures that there is proper checks and balances. In democratic states, government policies are often geared towards enhancing human rights, media freedom and transparency. Most democracies are moving away from secret system of policy making to a more transparent one where its citizens can access any information of t he government from budgeting to national security. This was prompted by the trend of the use of the system of classification to group the information which did not relate to national security to hide some information from the public. This led to corruption and abuse of offices. In an attempt to bring back the public confidence and restore sanity in the government system, policy makers decided to make this information accessible to the public (Aftergood, 2009). Relationship between Employees behavior and law Application of labor laws in a given state is likely to have a direct impact on the workers and employer in that state. In most democratic states, trade unions have been formed to fight for and protect the workers rights. There is also international organization of workers known as ILO under an umbrella body of the UN that fights for the rights of workers. States are often pressurized by the international community to commit themselves to formulating labor laws that meet an international standards set by ILO to protect workers rights against unscrupulous employers. Protecting the rights of workers is of great importance, it can however be a threat to economic growth. Studies have shown that strict labor laws which are protective sometimes hurt the labor market which is against its main intention of protecting its workers. This in the long run can hinder the overall growth of the economy. Firms may resort to other economical strategies of adapting to the labor market requirements like employing few workers or move to places with less restrictive labor laws (Basu, Fields, Debgupta, n.d). Relationship between Democracy and Government Policy Good governance and democracy can propel economic growth rate of a country. Good governance is promoted by accountability from the citizens. With this, states are able to achieve their development goals as it attracts investors to pump in their capital in the economy and these results in to a rise in economic growth rate. It also helps to improve the peoples welfare and widening social and economic opportunities and raising the standards of living of its citizens. Democracy and good governance brings stability in countries even during elections and transition periods (USAID, 2005). Civil society usually participates in making government or public policy through advocating for the interests of particular groups of people they represent. They also contribute a lot in the process of democracy and good governance. They can act as a channel for passing vital information and enlighten the members of the pubic. They also help in promoting effective communication between the government and the public by acting as a link between them. In most cases the keep the government accountable. Civil society always participate in promoting democracy by participating in the democratic process through voting, educating the citizens of their rights. They also help to educe the citizens on the government policies and their importance to them. Sometimes the civil societies usually advocates for rights of the marginalized members of the society. The organizations representing these groups can drum up support for some policies and present to various governments on behalf of their member s. Civil society has also help in advcating environmental conservation especially during this time when there is deep concern on the potential effects of climate change due to global warming. Civil society have helped in drawing the attention of the world on the poverty, diseases and human rights abuses by the governments across the gone(AC, n.d)The benefits that arise when involving the citizens in the process of making policies are strengthening the relationship between the government and the citizens. This results in good governance and formulation of better policies. It helps in building the trust of the public in the system of governance hence promoting democracy and building a stronger civil society that hold government accountable (OECD, 2001). Relationship between workers union and democracy Strong trade democratic unions are often necessary in fight force workers rights. Trade unions also provided checks to the executive by demanding for transparency. They have been of great benefits to the workers by agitating for better terms of contract with the employer. They have also participated in the formulation of policies in collaboration with the governments particularly in the labor sector by demanding for reforms. However democratic workers unions have not gone well with the employers. Employers have tried to interfere with these unions especially during campaigns for representation. They have used various tactics such as; threatening to fire workers or better offers if they joined or participated or quit in the unions activities, threatening business closure, and giving transfers or giving hard jobs to workers who participated in the unions activities. These activities of the employers have interfered with democracy in the trade unions. Therefore the governments and inter national organizations should come up with policies and laws to protect workers from these intimidations from their employers Trade unions have also been used to push for reforms in the government (Mehta Theodore, 2005). Conclusion This paper has show the close link between law, democracy, government policies and employee behavior. In democratic governments, members of the public are involved in the decision making process and issues of governance. Therefore law is the way in which the decisions are made and implemented by the authorities in the interest of the public. Therefore it helps in the consolidation and promotion of the interest of a society. We have also seen the relationship between the government policies and law. Government policies can only be implemented if they are put into law. In democratic governments, citizens are involved in the decision making process and therefore, the citizens are involved in the formulation of government polices. Hence the people have the right to determine the law and policies that govern them. Employees are also affected in one way or the other by law, democracy and government policies. When we have strict labor laws, it scares potential employers away. They may eithe r move to a different location where there are less strict laws or limit the number of work force they employ. This has adverse effects on the economy. Workers unions have also helped in pushing the government reforms and in policy making. Afraid of the trade unions, employers have tried to interfere with the democracy within the trade unions. Therefore we can conclude that law, democracy, government policies and employee behavior are intertwined.

Sunday, October 13, 2019

Sympathy for a Murderer in Richard Wrights Native Son :: Native Son Essays

Sympathy for a Murderer in Richard Wright's Native Son In Native Son, Richard Wright introduces Bigger Thomas, a liar and a thief. Wright evokes sympathy for this man despite the fact that he commits two murders. Through the reactions of others to his actions and through his own reactions to what he has done, the author creates compassion in the reader towards Bigger to help convey the desperate state of Black Americans in the 1930’s. The simplest method Wright uses to produce sympathy is the portrayal of the hatred and intolerance shown toward Thomas as a black criminal. This first occurs when Bigger is immediately suspected as being involved in Mary Dalton’s disappearance. Mr. Britten suspects that Bigger is guilty and only ceases his attacks when Bigger casts enough suspicion on Jan to convince Mr. Dalton. Britten explains, "To me, a nigger’s a nigger" (Wright 154). Because of Bigger’s blackness, it is immediately assumed that he is responsible in some capacity. This assumption causes the reader to sympathize with Bigger. While only a kidnapping or possible murder are being investigated, once Bigger is fingered as the culprit, the newspapers say the incident is "possibly a sex crime" (228). Eleven pages later, Wright depicts bold black headlines proclaiming a "rapist" (239) on the loose. Wright evokes compassion for Bigger, knowing that he is this time unjustly accused. The reader is greatl y moved when Chicago’s citizens direct all their racial hatred directly at Bigger. The shouts "Kill him! Lynch him! That black sonofabitch! Kill that black ape!" (253) immediately after his capture encourage a concern for Bigger’s well-being. Wright intends for the reader to extend this fear for the safety of Bigger toward the entire black community. The reader’s sympathy is further encouraged when the reader remembers that all this hatred has been spurred by an accident. While Bigger Thomas does many evil things, the immorality of his role in Mary Dalton’s death is questionable. His hasty decision to put the pillow over Mary’s face is the climax of a night in which nothing has gone right for Bigger. We feel sympathy because Bigger has been forced into uncomfortable positions all night. With good intentions, Jan and Mary place Bigger in situations that make him feel "a cold, dumb, and inarticulate hate" (68) for them. Wright hopes the reader will share Bigger’s uneasiness. The reader struggles with Bigger’s task of getting Mary into her bed and is relieved when he has safely accomplished his mission. Sympathy for a Murderer in Richard Wright's Native Son :: Native Son Essays Sympathy for a Murderer in Richard Wright's Native Son In Native Son, Richard Wright introduces Bigger Thomas, a liar and a thief. Wright evokes sympathy for this man despite the fact that he commits two murders. Through the reactions of others to his actions and through his own reactions to what he has done, the author creates compassion in the reader towards Bigger to help convey the desperate state of Black Americans in the 1930’s. The simplest method Wright uses to produce sympathy is the portrayal of the hatred and intolerance shown toward Thomas as a black criminal. This first occurs when Bigger is immediately suspected as being involved in Mary Dalton’s disappearance. Mr. Britten suspects that Bigger is guilty and only ceases his attacks when Bigger casts enough suspicion on Jan to convince Mr. Dalton. Britten explains, "To me, a nigger’s a nigger" (Wright 154). Because of Bigger’s blackness, it is immediately assumed that he is responsible in some capacity. This assumption causes the reader to sympathize with Bigger. While only a kidnapping or possible murder are being investigated, once Bigger is fingered as the culprit, the newspapers say the incident is "possibly a sex crime" (228). Eleven pages later, Wright depicts bold black headlines proclaiming a "rapist" (239) on the loose. Wright evokes compassion for Bigger, knowing that he is this time unjustly accused. The reader is greatl y moved when Chicago’s citizens direct all their racial hatred directly at Bigger. The shouts "Kill him! Lynch him! That black sonofabitch! Kill that black ape!" (253) immediately after his capture encourage a concern for Bigger’s well-being. Wright intends for the reader to extend this fear for the safety of Bigger toward the entire black community. The reader’s sympathy is further encouraged when the reader remembers that all this hatred has been spurred by an accident. While Bigger Thomas does many evil things, the immorality of his role in Mary Dalton’s death is questionable. His hasty decision to put the pillow over Mary’s face is the climax of a night in which nothing has gone right for Bigger. We feel sympathy because Bigger has been forced into uncomfortable positions all night. With good intentions, Jan and Mary place Bigger in situations that make him feel "a cold, dumb, and inarticulate hate" (68) for them. Wright hopes the reader will share Bigger’s uneasiness. The reader struggles with Bigger’s task of getting Mary into her bed and is relieved when he has safely accomplished his mission.

Friday, October 11, 2019

How do Wilfred Owen and John McCrae differ in their attitude to war? :: English Literature

How do Wilfred Owen and John McCrae differ in their attitude to war? Study 'Dulce et Decorum Est' and 'In Flanders Field' These two poems are the most famous and best written poems of World War 1. Wilfred Owen wrote ‘Dulce et Decorum Est’ in 1915 and John Mc Crae wrote ‘In Flanders Field’ which was 1st published in 1919, four days before Mc Crae died. These two World War poets have distinctively different views on war. But, there are also some similarities between them for example the poems were both 1st hand accounts and that the poets had 1st hand experience of the war. Another similarity is that the poets died from the effects of the war. These two poets have different attitudes towards the war in general as Owen originated from the 1st wave of World War 1 poets. These types of poets strongly opposed the war; they saw the war as bloody and non-patriotic. On the other hand, John Mc Crae was in the 2nd wave of poets. He viewed war to be beautiful and not so much to be patriotic, but to be known to have died whilst fighting for ones country. To start analyzing these poems, I will look at the basic points. In Owens, we can clearly see that the poem is divided into 3 stanzas. The tone of the stanzas is different and they all deal with different ideas related to World War 1. Stanza one deals with the tiredness and fatigue of the soldiers and also the utter exhaustion of them. Uses of verbs such as trudge, limped and adjectives like knock-kneed, bent double show us the extreme conditions that they had to fight in and the effects. Again, the verb ‘cursed’ to describe there movements shows how physically enfeebled they are and that the only way that they can move is by cursing. The statement ‘men marched asleep’ shows again their exhaustion as they were totally tired and seemed to march whilst sleeping. The phrase ‘blood-shod’, which is assonance, shows the hardship that the soldiers are suffering in. Words like, lame, blind, drunk and deaf show that the senses of the soldiers are stopped up and that they can no longer walk, smell, see and hear (hoots). From the sad tone of stanza 1, we are introduced into stanza 2 which is a frenzied opening in other words in complete contrast to the previous stanza. The first words ‘Gas! Gas!’ show violent movement. The words fumbling and clumsy show the difficulty the soldiers were in trying to get their masks on. Owen goes onto describe very effectively How do Wilfred Owen and John McCrae differ in their attitude to war? :: English Literature How do Wilfred Owen and John McCrae differ in their attitude to war? Study 'Dulce et Decorum Est' and 'In Flanders Field' These two poems are the most famous and best written poems of World War 1. Wilfred Owen wrote ‘Dulce et Decorum Est’ in 1915 and John Mc Crae wrote ‘In Flanders Field’ which was 1st published in 1919, four days before Mc Crae died. These two World War poets have distinctively different views on war. But, there are also some similarities between them for example the poems were both 1st hand accounts and that the poets had 1st hand experience of the war. Another similarity is that the poets died from the effects of the war. These two poets have different attitudes towards the war in general as Owen originated from the 1st wave of World War 1 poets. These types of poets strongly opposed the war; they saw the war as bloody and non-patriotic. On the other hand, John Mc Crae was in the 2nd wave of poets. He viewed war to be beautiful and not so much to be patriotic, but to be known to have died whilst fighting for ones country. To start analyzing these poems, I will look at the basic points. In Owens, we can clearly see that the poem is divided into 3 stanzas. The tone of the stanzas is different and they all deal with different ideas related to World War 1. Stanza one deals with the tiredness and fatigue of the soldiers and also the utter exhaustion of them. Uses of verbs such as trudge, limped and adjectives like knock-kneed, bent double show us the extreme conditions that they had to fight in and the effects. Again, the verb ‘cursed’ to describe there movements shows how physically enfeebled they are and that the only way that they can move is by cursing. The statement ‘men marched asleep’ shows again their exhaustion as they were totally tired and seemed to march whilst sleeping. The phrase ‘blood-shod’, which is assonance, shows the hardship that the soldiers are suffering in. Words like, lame, blind, drunk and deaf show that the senses of the soldiers are stopped up and that they can no longer walk, smell, see and hear (hoots). From the sad tone of stanza 1, we are introduced into stanza 2 which is a frenzied opening in other words in complete contrast to the previous stanza. The first words ‘Gas! Gas!’ show violent movement. The words fumbling and clumsy show the difficulty the soldiers were in trying to get their masks on. Owen goes onto describe very effectively

Analyzing Communication: Mercedes Benz Commercial

Marshall Chen COM 101 – L1 Jordan Henry Essay 1 March 4th Analyzing Communication: Mercedes Benz Commercial During the half time of the Super Bowl this year, many commercials were shown to the audience for their very first time. One of the most successful commercials among them is the Mercedes-Benz’s â€Å"Soul† commercial because of its choice of communication method, and the use of several communication techniques and features like Aristotle’s â€Å"Rhetoric,† intrapersonal communication, and nonverbal codes.This commercial, â€Å"Soul† (Mercedes-Benz 2013 Super Bowl Commercial: â€Å"Soul†), is an around-two-minute video, starring Usher, Kate Upton, Sebastian Beacon and Willem Dafoe. It was posted on YouTube after the Super Bowl via â€Å"mbusa†. In this clip, the man (Sebastian Beacon) considers selling his soul to the devil (Willem Dafoe) to get the new Benz CLA, but then he realizes that he does not have to, because he can afford it. Since this video is on YouTube, the audience is so broad that the video uploader, â€Å"mbusa†, the official YouTube channel of Mercedes Benz, U.S. A. , cannot communicate with every audience who watches the video or even who leaves a comment at the link. Thus, this commercial belongs to mass communication (Adler and Rodman 336-26). Also, this mass communication process can be portrayed through the transactional communication model (Adler and Rodman 336-26). As â€Å"mbusa† made this video and posted it on YouTube, the sender sent this message to receivers through the Internet channel.After receiving this message, the audience of this video would start to respond to it by giving direct comment at the link, and also, the feedback of the receivers would be revealed in either the increase or the decrease of the sales volume of this car too. â€Å"Receivers† in the last paragraph are also the target audience of this commercial. To be more specific, the t arget audience of this video is people who want to buy a (new) car. However, because this CLA series is affordable as the maker of this video tries to imply, this commercial may appeal to people who do not want to by a car too.Moreover, since Benz put this video on Super Bowl halftime and YouTube, which both have millions of audience members in the world, the actual target audience can be astonishingly numerous. Commercial, as a sort of advertisement, is to present new products, to attract consumers and to inspire them to buy the product of this company. This commercial â€Å"Soul† is no exception. Mercedes-Benz made this video to introduce their brand new CLA saloon car series, and by demonstrating the starting price of this series, to tell people this series is actually affordable.In order to achieve these goals, the maker of this video uses the following two communication features and makes this commercial outstanding. First, this commercial utilizes intrapersonal communic ation (Adler and Rodman 336-26): after the devil seduces the man to sign the contract, saying, â€Å"You can have a deal with me kid and you can have the car and everything that goes along with it,† (Willem Dafoe, â€Å"Soul†) the man starts to imagine what will happen to him after he signs the contract and gets the car, the things that will come along with this car – fame, fortune, and sex.At the same time, audience may wonder what will happen if the man really signs the contract and may start to imagine what life will be like if they also have this car because they put themselves in the man’s shoes and follow the plot. People are rotten with perfection (Vigil) – who does not want a beautiful car like this? If fame and fortune and all those come along with this car, then why not buy one (especially when the price of the car at last turns out to be less than 30,000 dollars)? Second, this commercial shows a perfect application of Aristotle’s â€Å"Rhetoric†.By showing the car running, the maker of the video demonstrates the beauty (appearance and sound) of the car – ethos – â€Å"the nature of the source† (Richmond and McCrosky 336-9), or the car in this case. Next, by having the man imagine the life after he has the car, the video makes the audience imagine what their lives will be like after owning the car, and converges the emotion to that of the audience – pathos – â€Å"the emotions of the audience† (Richmond and McCrosky 336-9). Last, by revealing the minimum price of the car, the maker of the video presents the most important message in this video to the audience that this car is ffordable – logos – â€Å"the nature of the message presented by the source† (Richmond and McCrosky 336-9). According to Aristotle, these three are the methods of persuasion. Persuasion, in other words, is also the purpose of this video. To sum up, these two techniques , which the maker of the video uses fulfills the purpose of the commercial perfectly. In addition to the effectiveness of this commercial, there are two strengths in the video as well. The first strength of this commercial is the nonverbal codes used by the devil.When the devil starts to seduce the man, he looks at the man with a typical villain expression in his eyes, smiles treacherously, and speaks with a low tone. The devil is wearing a masonic ring, indicating his true evilness. These nonverbal codes make the beginning of the video so attractive that the audience would want to continue watching the commercial and see what will the devil do to the man. Also the background music goes along with the video and assists the â€Å"plot†, which makes the video more like a movie. The second strength is that Benz chooses some of the most effective advertising platforms to put this commercial on.This commercial was on the Super Bowl halftime show, YouTube, and TV. According to Inte rnational Business Times, â€Å"Over 108 million Americans watched the Baltimore Ravens beat the San Francisco 49ers 34-31 in Super Bowl XLVII. † (Anthony) Also, active YouTube users and people who watch TV are countless, so in total, there are a huge amount of audience who can see this commercial. As the number of actual audience of this commercial goes up, the number of people who think about buying or who really buy this car after watching this video goes up too. Despite the strengths, this commercial has two weaknesses.First of all, this video is not appropriate for kids to watch because of the sex and the devil topics involved. It may be difficult to explain to kids some of the sections in this video. Next, conspiracy theorists may use this commercial as a proof to disseminate their theories. A lot of symbols implying evil are used in the video, like the masonic ring, the double triangles in the background of the ball, the signature symbol on the contract. These symbols all allude Mason, Setan, or Illuminati. So the theorists may use these symbols as proof to argue for and disseminate their conspiracy theories, hich certainly have negative effects to the society. However, generally, the drawbacks in this commercial do not undermine its strengths and effectiveness. Through perfect application of nonverbal codes, intrapersonal communication, mass communication, and Aristotle’s â€Å"Rhetoric†, Mercedes-Benz and the maker of this video have made a commercial that is remarkable and effective. Work Cited Mbusa, , dir. Mercedes-Benz 2013 Super Bowl Commercial: â€Å"Soul†. 2013. Filmstrip. 6 Mar 2013. . Adler, Ronald, and George Rodman. â€Å"Human Communication What and Why. † Trans.Array Introduction to the World of Communication. Tammy Vigil. Revised 1st ed. Cognella, 2013. 336-26. Print. Vigil, Tammy. â€Å"Human Communication What and Why. † COM 101. Boston University. Massachusetts, Boston. 2013. Lecture. Richmond , Virginia, and James McCrosky. â€Å"Human Communication Theory and Research. † Trans. Array Introduction to the World of Communication. Tammy Vigil. Revised 1st ed. Cognella, 2013. 336-9. Print. Anthony, Riccobono. â€Å"Super Bowl 2013: How Many People Watched The Baltimore Ravens Over The San Francisco 49ers?. † International Business Times. (2013): n. page. Web. 6 Mar. 2013.

Thursday, October 10, 2019

Comparison/Contrast Essay

Comparison/Contrast Essay Although both Clarice Lispector's â€Å"The Smallest Woman in the World† and Gabriel Garcia Marquez's â€Å"The Handsomest Drowned Man in the World† are magic realist stories showing the extreme sizes of two people, the stories depict differently how a society can react to a certain type of person. Through scenery and physical description, the authors show that different types of people can be loved or hated by a society. Marquez's text starts off with children seeing a large being in the water.The children think â€Å"it was an enemy ship† which can prove that the large size of a person can be very intimidating at first. Opposite to Marquez's text, in Lispector's text, the smallest woman is greeted with friendliness, she was immediately named by the French explorer. This can prove that the small size of the woman can be seen as less intimidating than a larger person. However, in both stories, the characters are suddenly treated differen tly once they have been displayed to a larger crowd.Once the seaweed is removed from the drowned man, the children start to play with the man and are less afraid of him. Also once the woman of the village see the man, they seem to fall madly in love with him. They treat him almost like a god. In contrast, in Lispector's text the people that read the article about the smallest woman in the world, they seem to dislike the idea of her size. The townspeople want her to be their slave or their toy. I think that the difference in size can be seen in both a literal and figurative sense.Literally the large size of the man is what the woman see as a physical appeal to them while the small size of the woman is seen more a â€Å"creepy† or â€Å"strange† aspect of her appearance. However, I also believe that the size of the characters is used as symbolism. For example, we can see that the large size of the man could represent authority and power and this may be why the men of the village feel intimidated my him. It could also show that he is powerful or strong. The woman's small size could be seen as weak or young.It also can be compared to a lack of importance or lack of influence. In the story we see that even the kids don't seem to respect her. The characters race also has a role on the societies views. For example, they describe the woman as being a â€Å"as black as a monkey†, describing how she may be animal-like or treated as a beast. They see her as a primitive being. The fact that she is black may also be why some of the people in France don't seem to respect her. Throughout history black people have been oppressed which is a theme the author added in.In Marquez's text, the fact that the woman named the man as if they knew him, indicates that he was most likely of the same race as them. This is a fact that should be considered in why they feel a close bond with him. The authors also use setting to explain how the magical characters are treat ed. We can see that the man found from the ocean was treated better than the woman who was found in a dangerous part of an African forest. The woman of the town describe Esteban as † most peaceful †¦ man on earth† in which we can find similarities with how we describe the sea.Many people think of the sea to also be peaceful or serene, which is where the drowned man came from. On the contrary, the woman was treated in a negative fashion which could be partially because of where she came from. The woman came from â€Å"the depths of †¦ a jungle†. This can be seen as a dark and mysterious place which may insinuate why the people that read about her seem afraid or dislike her. Another difference between settings in the story is that in Marquez's text, the town where the people discover the man seems to be a small village which isn't the fact in Lispector's text, which is the country of France.Perhaps the authors were trying to show that people that grow up i n bigger towns have more of a biased view on the outside world while people that grow up in smaller cities are more open minded, which would explain the different views on the characters in the story. In conclusion, Lispector's â€Å"The Smallest Woman in the World† and Gabriel Garcia Marquez's â€Å"The Handsomest Drowned Man in the World† show how magic realist text are used to push the boundaries of fiction while explaining worldly views. Although both story depicts a magical character's life, they show through physical description and setting that people can be treated differently.

Wednesday, October 9, 2019

Comparing and contrasting the slave narratives of Frederick Douglass Essay

Comparing and contrasting the slave narratives of Frederick Douglass and Harriet Jacobs - Essay Example Douglas was born into slavery on the shore of Maryland in 1818 and successfully escaped in 1838 after which he settled in Bedford. While there, he got involved with Massachusetts Anti-Slavery society and lectured audiences about slavery. Later, he wrote his book and became an American abolition movement leader. Jacobs was also born into slavery in 1813 in North Carolina. She was taught to read and write by her master who later died and she was left under his relatives. Her new master attempted to sexually abuse her which led her to spend seven years in hiding. She later worked as a domestic servant in New York and eventually settled in Massachusetts in 1862. It is after this that she wrote her slave narrative. Both writers’ lives as slaves had great effects on their writings. Douglas life as a slave enabled him to bring out the necessary emotion and experiences of a slave and hence becoming a victorious abolitionist writer. Having grown up as a slave and experiencing the hards hips of slavery such as lack of meals and whipping, his desire for freedom led him to write successful stories about his miserable life (Douglas 97). In Jacob’s narrative, she condemns slavery by revealing the horrifying mistreatments of the slaves in her time. She advances the view that slavery is a curse both to the whites and the blacks. She says â€Å"I never would consent to give my past life to anyone, for I will do it without giving the whole truth, if I could help save another from fate, it would be selfish and unchristian of me to keep it back†. Slave narratives were then used to show why the abolition of slavery was justified and thus their success lied on how well they presented the abuses in the system. Today, the narratives are used as an instrument to study the slavery institution and to examine the narrator’s capability to define them in the world. This new focus has

Tuesday, October 8, 2019

Marketing Communication in Morocco PowerPoint Presentation

Marketing Communication in Morocco - PowerPoint Presentation Example As such, this report is about advertising in Morocco and the marketing communications tools and techniques used in this particular country. The report starts by explaining the meaning of marketing communication in order to gain a full understanding of the whole concept. This will be followed by an outline of advertising in this country as well as anevaluation of the structure of advertising with regards to laws that exist in this nation. The last part of the report will outline the recommendations that can be implemented in order to improve the situation regarding marketing communications within Morocco. Theoretical framework of marketing communication In order to gain a full understanding of the concept of marketing communication, it is imperative to begin by explaining what marketing communications is all about with regards to advertising and how it influences the customers to buy certain products. Basically, marketing communications can be defined as, â€Å"the process of presenting an integrated set of stimuli to a market target with the aim of raising a desired set of responses within the market target and setting up channels to receive, interpret and act on messages. from the market to modify present company messages and identify new communications opportunities,† (Lancaster & Reynolds, 149). The company can influence the customers to buy its products given that it can assume the role of both sender and receiver of messages that are related to different market factors. These messages are specifically tailored to appeal to the interests of as many customers as possible in a bid to enhance the company’s viability in its operations. Therefore, it can be seen that marketing communication is one major element that influences the consumers to buy certain products offered through responding to messages disseminated to them about various products offered by different organisations. Marketing communica

Monday, October 7, 2019

Christopher Billop Essay Example | Topics and Well Written Essays - 750 words

Christopher Billop - Essay Example Although Christopher was unwavering in his dedication to staying within the British Empire, it was a difficult choice to make and to abide by it during the Revolution. Before the start of the war, some Quakers were seized and jailed in Virginia because they were deemed to support the colonialists (Sabine 26). The Patriots, a group fighting the British, were not a lenient people since they regularly harassed the loyalists, took their property, and even harmed them. Christopher’s vehemence against patriots in the revolution made him a target of patriots’ anger; he was abducted and held for ransom two times. On June 1779, some patriots rowed from Perth Amboy and arrested Christopher; he was detained for two months. The next kidnap happened in November 1779 and held in a jail in New Jersey. Christopher was chained to the floor and given light food to survive with (Sabine 27). He was informed that his arrest was revenge for people arrested by the British. In the second arrest, he was again detained for two months and set free after Christmas. The arrests were supposed to send a message to the loyalists that their efforts to support the British Empire were unpopular amongst the patriots. Every American was supposed to support the revolution and kick out the British.

Sunday, October 6, 2019

Current Scope of the Hospitality Industry Assignment

Current Scope of the Hospitality Industry - Assignment Example It comprises of small as well as large businesses including five-star hotels, small restaurants, tourists guide services, gaming services, beverages and other diversified range of products and services offered. Overall, the industry at the global and local UK level is quite diversified and caters to the needs of the target market through either standalone businesses or through a network of different services offered across different service categories. The industry is currently employing over 2 million people who are either directly or indirectly related to the industry. In 2010, the industry witnessed an increase in the overall growth by registering a 3% increase in the number of businesses being opened in the industry. Apart from this, the canteen and contract food services are witnessing the consistent increase in the activity overall the period of time.1 Women comprise of the largest part of the overall workforce of the hospitality industry in the UK with restaurants having the youngest workforce in the industry. Data from the UK suggests that there was a decline in the number of hotels opened from 1995 to 2005 however, the number of small restaurants increased during the period. Pubs also witnessed an increase in the number of new businesses being opened during the same period. The overall range of services offered by the industry includes food, lodging, transportation, theme parks, cruise lines, event planning and smaller restaurants. The overall diversity of the industry, however, is dependent upon the availability of the leisure time and the disposable income of the target market. It is also, however, critical to understanding that the industry does not have the diversity in terms of its workforce. As mentioned above, most of the workforce comprises of women, however, in restaurants, the staff is usually young showing lot of energy and will to serve the target market.  Ã‚  

Saturday, October 5, 2019

Business - Executive presence Essay Example | Topics and Well Written Essays - 2500 words

Business - Executive presence - Essay Example This charismatic personality of the individual makes him attractive to people, thus the people follow him. Ultimately, people trust the leadership of the executive and they are assured of the sense of self. There are five classes of executive presence, which contain the sixteen executive traits. These classes include business intelligence, risk taking, interpersonal relationship, performance improvement, and self-development characteristics. The business intelligence characteristics include strategic vs. tactical, whole company perspective, and financial framework. Risk taking characteristics entail capitalizing on change and ambiguity, leaping ahead in one’s career, and going beyond the comfort zone. Interpersonal relationship characteristics include clear communication, managing vs. leading, and sharing the limelight. Performance improvement characteristics are composed of prioritizing an individual’s projects, developing solid thinking skills, and developing discernm ent. Lastly, self-development characteristics include knowing thyself, seeking feedback, gaining confidence, and training. These executive traits are important for the creating the executive presence in any organization. For instance, effective communication in a clear and precise manner is crucial for the development of executive presence. Executive Presence Executive presence is possessed by an individual who has a confident and a powerful persona. The charismatic personality of the individual attracts people and makes them follow the individual. Then, people trust in the executive’s leadership and they are assured of the sense of self. The individual is a strong force within the organization. The individual does not hesitate; he or she takes immediate action. He is confident and decisive with the choices and he is not wavered by anything. Even if the individual is wrong, his or her outward demeanor is not affected. He just tries again because taking risks is his part of th e natural approach (Garfinkle, 2011). The individual is assertive and constantly moves forward with what he wants. He believes in something and directs all his force and energy towards it. He is not forceful but very firm with his opinions and ideas. The respective with which the individual treats others prevents them from seeing his or her aggressiveness and assertiveness. The individual creates consensus with the others so that they feel included in the concepts that he or she encourages. When he or she leverages his expertise and the areas in which he is experienced, executive presence follows. As individual develops executive traits, he or she builds executive presences into an important component of the current state (Garfinkle, 2011).There are five categories of executive presence which encompass the sixteen executive traits. These categories include business intelligence, risk taking, interpersonal relationship, performance improvement, and self-development characteristics. B usiness Intelligence Characteristics Strategic vs. Tactical Having tactical skills (that is, the capability to manage day-to-day tasks and actions) is crucial to the success of the career. However,

Friday, October 4, 2019

Studo Guide Mis Essay Example for Free

Studo Guide Mis Essay Data gathering and reporting by manual process can affect the business as humans mistakes happen with the data entry. It is also time consuming as it keeps back the completion of the profit and loss statements, as some departments inquire to update data after submitting in which the analyst has to send the original copy and wait for completion before entering it into the final document. By collecting data of fifty headquarters at the same time and entering it into a spread sheet won’t tell which business branch is experiencing problems and if they are making a lost or a profit. It will impact the business as this spreadsheet software doesn’t specify in detail the business braches performance and will lead to make a lost in some branches. The business should implement software that will permit them to have a closer look of the business performance of each branch. If a business branch is always making mistakes in their reports the person in charge of that CASE STUDY Snyder’s of Hanover: New Systems for an Old Family Company Harry V. Warehime began tempting the taste buds of southern Pennsylvanians with his Hanover Olde Tyme Pretzels in 1909. Since then, Snyder’s of Hanover, as the company came to be known, has expanded its business beyond any scope that its founder might have dared to imagine. Snyder’s of Hanover remains a family-owned and family-run company, but it has become the world’s second largest pretzel maker, with 12.1 percent of the pretzel market. Snyder’s pretzel and chip varieties include Old Tyme Pretzels, Jalapeno Pieces, Butter Snaps, and EatSmart All Natural Veggie Crisps, as well as other popular snacks. In 2002, Snyder’s posted revenues of $164 million, trailing only Rold Gold, the reigning champion of the pretzel industry. In addition to manufacturing its complete line of snack foods, Snyder’s distributes its own products, as well as those of other snack food companies such as Tasty Baking Company’s Tastykakes. With 40 distribution facilities all over the United States and Europe, over 4,500 products, and over 150 product lines, the home office in Hanover, Pennsylvania, has a considerable amount of data to manage. If there was one last vestige of old-fashioned business left at Snyder’s, it was the company’s method of managing and analyzing data. Although Snyder’s sells more than 78 million bags of pretzels, chips, and organic snack items each year, some of its core systems were still heavily manual and paper-based. Snyder’s financial department was using electronic spreadsheets for much of its data-gathering and reporting. Lois Stambaugh, Hanover’s financial analyst, would spend the entire final week of each month collecting Excel spreadsheets from the heads of more than 50 departments worldwide. Then she would consolidate and reenter all the data into another Excel spreadsheet, which would serve as the company’s monthly profit-and-loss statement. The financial data were harvested and consolidated the same way at the end of each fiscal quarter and the end of each year. The overwhelming presence of the human factor made data-entry mistakes a concern. If a department needed to update its data with last-minute information after submitting its spreadsheet to the main office, the head analyst had to return the original spreadsheet, and then wait for the department to resubmit its data, before finally entering the updated data in the consolidated document. Perhaps most important, this system of gathering the company’s financial statistics at regular, but infrequent, intervals meant that important data simply were not available as often as they were needed. Snyder’s lacked the ability to react to sudden trends and unpredictable events because the data were supplied too late to adjust shipping schedules, pricing schedules, or delivery counts. CEO Michael Warehime and his management team could track the gross profits of business units but not the performance of each of Snyder’s 4,500-plus products and over 150 product lines. For example, the spreadsheet-based system lacked the detail to show whether a specific snack product such as Sourdough Hard Pretzels or Pumpernickel Onion Sticks was actually making or losing money. For a business focused on both production and distribution, this was a hindrance to growth. Additionally, the spreadsheets could not reveal which distribution routes were worthwhile and which were cutting into the company’s profit margin. Under these circumstances, Snyder’s could only use the sales data it collected to make rough predictions about how much of a product should be manufactured and how quickly a product run should be repeated on a particular distribution route. Snyder’s market share had been growing steadily until 2002, when it suddenly stalled; its annual sales growth, which had outpaced the industry’s for years, was then no better than average. It was time to leap forward to a more modern approach in which the company could react to data immediately. In late 2002, Snyder’s of Hanover solicited the help of Satori Group, a provider of business performance management solutions to the consumer packaged goods industry that is headquartered in Conshohocken, Pennsylvania. Satori Group demonstrated how Snyder’s could implement its proCube software to gather better sales and marketing data and, therefore, make better business decisions. ProCube would automate Snyder’s budgeting processes, creating accurate forecasting facilities, improving financial reporting techniques, and refining Snyder’s product marketing analysis so that Snyder’s could evaluate the viability of each of its individual brands and products. Such analytical power was just what Snyder’s would need to compete with Rold Gold, which is backed by the corporate powerhouses of Frito-Lay and PepsiCo. What Snyder’s found so appealing about proCube was the ease with which it could be integrated with the company’s existing in formation systems. ProCube enables Snyder’s department heads to continue using Microsoft Excel spreadsheets to collect sales and returns data. These data are collected in a large data repository, where they are consolidated and organized before being used by proCube reporting software for analysis. The proCube software also uses manufacturing data from Snyder’s enterprise system. Snyder’s financial department now spends a couple of days preparing those same monthly, quarterly, and yearly statements that used to devour weeks’ worth of productivity. This is only the first step in what Snyder’s hopes is a chain of improvements that will result in new growth. The next step is to add new levels of detail to the profit and loss data that Snyder’s can collect and report so that the company can track and assess the profitability of individual products. Management could then use the proCube software to find out information such as how many bags of Honey BBQ Pretzel Piec es were sold in Michigan last week, or which stores and delivery routes are best servicing customers who like this product. The system will also enable managers to project sales for their unit for the next quarter or next year. Such a system requires additional work to implement. Dave Thomas, Snyder’s director of information technology, noted that to achieve the desired level of detail in its data analysis, the company must study all of its business processes. A comprehensive review will enable Snyder’s to determine what types of data result from their business processes and which data they actually want to use. These system enhancements will eventually provide information enabling Snyder’s to increase production and distribution frequency of its most popular products almost immediately, rather than having to wait for an end-of-the-month report. Likewise, production and shipping of less popular products can be curbed. In other words, Snyder’s will be able change its business model from one dependent on forecasts to one that’s more demand-driven. The first two phases of the proCube implementation carried a price tag of approximately a quarter-million dollars. The next phase introduced a corporate portal to provide Snyder’s department heads and executives with easier access to sales figures and distribution plans. The portal features a user-friendly Web interface through which managers can retrieve key data, as they require them. Upon completion, the cost of the entire venture should approach a half-million dollars. Snyder’s has also incorporated improved IT into other areas of its business. In 2003, Snyder’s chose Gelco Trade Management Group’s TMS Passport solution for its trade promotion funds management. Again, Snyder’s found an IT solution that could be implemented quickly without sacrificing power. Gelco’s TMS Passport promises a quick return on investment (ROI) for a competitively priced and scalable package. The package features fund management, deduction management, payments, and analysis and reporting capabilities. In turn, Snyder’s is confident that it can effectively plan and manage its trade promotion activities for years to come, even as the business continues to expand. The American consumer has continued to increase its intake of pretzels over the last decade, and the snack food industry as a whole continues to boom. Snyder’s faces stiff competition from rival Frito-Lay and other major players in the snack food industry such as Utz, Kellogg’s, and Kraft Foods. At the very least, Snyder’s has made a sincere attempt to transform its business practices with an eye toward rocketing to the top of the boom. The question remains whether a family-owned organization can continue to compete with major corporate players in an industry that has yet to hit its ceiling.